Transcript and Summary of Podcast:

# How to Build a 7-Figure Sales Team So You Can Get Your Time Back

**Chapter 1: Introduction**

"Are you looking to hire a sales team so you can make more money and work less? Listen up! If you're a coach, consultant, or agency, and you want to hire a sales team of two or more people that are going to work efficiently and be absolute guns in your business so you can actually make more money and get off the phone, then in this podcast interview—which I'm about to splice over—is where it goes through a series of steps that I, as a business owner, had to go through back five years ago when I had no clue about sales scripts, about sales calls, or anything.

"As an introvert, how I made my journey into growing a multiple seven-figure agency with having now a sales team. And so I'll walk you through the exact steps that you need to take in order to have a really good sales team. And it's not just about throwing an ad up...

My promise in this video is very simple:

I'm going to share with you 100% why you are stuck in your business at a certain level, whether that's been like that for months or even years, and how to break through that. I'll explain what's actually keeping you stuck, rather than just considering this or that marketing angle. I've tried it all, and this is not a scam. I'm going to share with you what's really going on beneath the hood as to why this is happening. So, stick to the end of this video.

As a marketing and business growth implementation company over the past 10 years, we've conducted around 8,000 consultations every year and helped thousands of business owners. In doing so, many patterns emerge, and we clearly see why some are stuck versus those that are actually having success. Let me go through these slides and video and explain why you may be stuck in certain areas in your business and perhaps even in your life. That's my promise: if you stick to the end, you'll get the...

 Feeling Stuck in Life?

If you find yourself stuck in life, constantly battling low energy and procrastination, feeling like you're trapped in a never-ending loop, this video is for you. I'll share why you might be consistently doing one of two things that keep you in this failure loop. I guarantee that 99% of you who are not progressing are doing one thing but not the other. In this video, I'll give you a three-step process to boost your energy, increase your motivation, break free from procrastination, and achieve more in the next three months than others do in a year or more, all while enjoying the process.

Understanding the Failure Loop

We'll explore why you're stuck in what I call a failure loop, which involves both psychology and biology, and I'll show you how to change that. Goal setting is great, but it often leads to failure because of a specific missing piece. We'll discuss what that is. You might also be letting your feelings get in the way. Many people operate on...

The Problem with Most Lead Generation

Running a seven-figure agency, I see this all the time. Why do so many people fail at generating leads or making lead generation work effectively? Often, they end up generating leads, trying to contact them, but the leads don't answer, claim they're not interested, or say it's not them. There's a bigger issue at play here: many people are just dabbling and not following through. I see this time and again.

The Dabble Dilemma

Typical business owners, especially those offering professional services, are used to referrals. When they transition to paid media, they start running ads, build a funnel, set up marketing software, and follow up with emails and texts. They might even hire a virtual assistant to call the leads. Despite all this, they fail due to a lack of follow-through.

Think about a baby learning to walk. It takes 9 to 12 months, and despite numerous failures, babies don't give up. They keep trying until they succeed. Similarly,...

In this tutorial, we will cover the basics of creating a Facebook ad specifically designed to generate leads for your business. This guide is ideal for beginners and focuses solely on the mechanical aspects of setting up a Facebook ad campaign using the instant form feature. This method does not require a website, making it one of the simplest ways to start generating leads with Facebook ads.

Setting Up Your Ad Campaign

Accessing Ads Manager

First, log into your personal Facebook account and navigate to the left-hand side menu where you will find the 'Ads Manager'. Clicking this will bring you to the main page where you can begin creating your ad.

Creating a New Campaign

Click the green 'Create' button. When prompted with various options, select 'Leads' and press 'Continue'. This choice directs you to set up a manual lead campaign, which is more straightforward for beginners.

Configuring Your Ad Set

Choosing Instant Form

In the ad set settings, you will need to select...

In this video, I'm going to show you how you can attract higher quality leads into your business by running Facebook or Instagram ads. Most people try to generate high-quality leads through their ads, the engagement process, follow-up emails, appointment setting, calling, and qualification, then booking appointments and possibly using a survey form. However, we will focus solely on the ad creation process to ensure you get high-quality leads.

You'll learn how to install a lead filter, allowing you to ensure that only your ideal clients who engage with the ad proceed further. This involves using conditional logic within Facebook's ad platform to capture leads' names, emails, and phone numbers, and to filter out low-quality leads by diverting them to other resources or preventing them from going further. Those who fit your criteria can then be seamlessly integrated into your campaign or onto your booking calendar.

With over 200,000 leads generated over the last 10 years for...

Are you struggling to get high-quality appointments from your ads on platforms like Facebook or Instagram? These platforms allow you to potentially scale your efforts massively, but often, the leads you get might not be as responsive or trustworthy as referrals. Referrals come with built-in trust, having been vetted by someone else, which naturally transfers credibility to you. However, with ads, you might face issues like non-responsive leads or failing to secure appointments and sales, which can be frustrating.

In this video, I aim to guide you on how to convert these leads into highly trusting and qualified appointments. For starters, if your ad campaigns are not yielding results, I suggest checking out our video on our YouTube channel, Andrew CRA, or our blog at smartmarketingsuccess.com. There, I have detailed the strategy that helped produce over 200,000 leads, complete with scripts and frameworks you can use immediately without any need to opt-in.

Moving on, let's...

Nobody is talking about this, but the journey from lead to client is often overlooked. Everyone seems focused on lead generation—how to get more leads, how to reduce the cost per lead—but what happens after you acquire these leads? How do you engage them, get them on the phone, or even more importantly, schedule qualified appointments that can lead to meaningful conversations? The goal, of course, is to convert these leads into clients who you can assist in transitioning from point A to point B, solving whatever problem your service addresses.

Hi, my name is Andrew, and I'm with Smart Marketing Success. In this video, I want to share with you how to efficiently and predictably move from obtaining leads to securing qualified appointments on your calendar. I'll also address common issues like leads claiming they didn't opt in or showing disinterest. But before we dive into these strategies, let's review a few fundamentals essential for any professional...

Do you have less than 1000 likes on your Facebook page?

No worries…

Because guess what?

You can still generate 50 new leads per month…without a huge Facebook following.

So many business owners think that the only way to build their businesses using Facebook is to generate tons and tons of likes. And that couldn’t be further from the truth.

I know it takes a little while to wrap your head around that.

So to prove it to you, I want to take you behind the curtain of one of my private clients’ Facebook strategy.

He’s one of the top 50 agents in Australia (out of around 30,000 agents). When we started working together, he was #29 within his network of over 600 agents. And now? He’s rocketing towards #1.

He also made $243K in commissions in just THREE WEEKS through our work together.

So suffice to say, I’ve convinced him of what I’ve known for years — that Facebook is THE smartest way to grow your...