Here’s something most Facebook marketers won’t tell you…

Facebook ads don’t make you money.

(At least not on their own.)

Back in my early marketing days, I had a few clients who were spending thousands per month on Facebook ads but didn’t bring in a dollar of additional revenue.

When I dug deeper to diagnose the problem, to figure out why they weren’t making any money, I discovered one common denominator that explained the lack of income.

It wasn’t a problem with the ads themselves. They were getting high click-through rates, so I knew they were working wonderfully and getting people to engage.

The problem came after leads clicked the ad.

…Because nothing else happened.

I created ads that led to my clients’ websites. And my clients were just hoping those leads would call them up to work together.

Here’s the flaw with that thinking:

People don’t go from strangers to customers overnight. That’s like going on a first date with someone and expecting them to propose the next day.

Are you a sucker for free samples?

I know I am.

I love the grocery store on free sample day. It’s like an extra treat to power me through the food shopping trip.

There’s just one problem…

I end up buying almost everything I taste.

I walk into the grocery store not knowing how lacking my life is without Baja Fiesta Doritos. But after one bite of the sample, I know I’ll never host another party without these crunchy bites of spicy heaven.

Marketers keep using free samples because they WORK.

Giving people a risk-free way to try a product is a fantastic way to get them to buy.

What if you could include this free sample strategy in your business? To give people a “taste” of working with you and encourage them to pull out their wallet?

There are actually two ways to do this that, when used correctly, are incredibly effective at generating leads and closing sales.

Taste test = high-value offer

In the marketing world, we use the phrase “high-value offer” to describe a taste test....

Everybody seems to be focused on one thing when it comes to Facebook ads…

The mechanics. Things like…

How to create your ad.

How to access the ad platform.

Or complicated tech tasks like how to install a tracking pixel or make a custom audience or track your metrics.

But the mechanics really aren’t that difficult, once you know what to do (just head to Google for tons of tutorials). And they’re NOT what’s most important.

So what do successful Facebook ads have that unsuccessful ones don’t?

Well, it comes down to a few little things…that really aren’t so little.

A Facebook ad has three main sections:

• The ad copy
• The image
• The call-to-action button (“Learn more”, “download”, etc.) 

The image and the CTA button are very important…

But in my 10+ years studying Facebook ads, I’ve learned that the ad copy makes the biggest difference.

The 3 areas of your Facebook ad copy

The ad copy — the words you use in your ad — is what ultimately separates the good from the bad.

I remember when I first considered hiring someone, I was really nervous about it.

Can I afford it?

Will it be worth it?

Is my business ready?

Looking back now, I can say that the answers to those questions were all a resounding YES.

If I could go back in time, I would have started outsourcing much, much earlier…because it would have helped me grow so much faster.

I heard this great quote from James Wedmore the other day. He said:

“The reason you can’t afford outsourcing is because you’re not outsourcing yet.”

I like that! It’s so counterintuitive, right? But having the right people on your team can actually help you earn more while working less.

I never would have been able to make multiple six figures if I tried to do everything myself. There just aren’t enough hours in the day.

Having a strong team helping with the workload means I have more time for the important work that actually moves the needle of my business and makes the big bucks.

There’s a trick to this, though. B...

More people on our email lists.

It’s what we all want, right?

Because more subscribers = more potential customers = more money for your business.

But how do you actually get those people to join your email list?

The good news is, you don’t have to:

• Beg people to join your list
• Purchase an expensive mailing list of potential leads
• Hassle with tech to install tons of pop-ups throughout your website

All you have to do is create something your audience wants…

And then give it away for “free,” in exchange for their email addresses.

This valuable free something is called a lead magnet. It can take many forms: webinars, e-books, video trainings…

But the simplest — and in my experience, the most effective — type of lead magnet is a free report.

The best part? Free reports are incredibly easy to create. You can write one in about 60 minutes, if you have a proven structure to follow. (And luckily for you, I’m sharing one below! 😉 )

Trust me, creating a fantastic free report is s...

More customers.

It’s what everyone wants, right?

But what if we kick things up a notch…

And talk about a way you can get more customers…

• On autopilot
• Who are incredibly hot leads and can’t wait to say “yes”
• Without you needing to do any cold calling, networking, or traditional prospecting

Interested?

Thought you would be. 😉

In the last blog post, you learned how to write a persuasive email.

Let’s build on that today and talk about how to create a campaign FULL of those persuasive emails that, by the end…turns strangers into customers.

Respecting the buyer’s journey

In case you missed us talking about The Buyer’s Pyramid on the Smart Marketing Success blog, here’s a quick recap:

Source: https://chetholmes.com/attracting-new-buyers/

At any given time, only about 3% of your market is ready to buy.

Another 6-7% of the market is open to buying but they might not have a strong need to do so yet.

30% aren’t thinking about buying.

Another 30% of people are thinking about...

“Facebook leads are crap.”

That’s one of the harshest complaints I get from business owners who use Facebook for lead gen.

“They sign up for my free offer, Andrew, but they never turn into clients. I call them to set up an appointment, and they go dead in the water.”

A-ha. Do you see the flaw in that logic?

Most business owners go straight in for the kill.

They hop on the phone with a new lead right away and try to organise an appointment to go and see them.

What they don’t realise is that, to your prospect, it’s like asking for a marriage proposal right after meeting them! No one’s ready for that kind of commitment right off the bat.

You need to “date” your prospect first. Not literally, of course. But you do need to appreciate lag time and build a sense of trust before people will be ready to say “yes.”

Want to learn the exact Facebook marketing system to “date” (a.k.a. warm up) your new leads into paying clients? Click here for the free training.

I worked with two real esta...

Modern marketing is flawed.

When most business owners start marketing online, they basically pay a lot of money to get a few leads, maybe one or two of which turn into paying clients.

What’s going wrong?!

The problem isn’t that online marketing doesn’t work. The problem is that you’re not respecting The Buyer’s Pyramid.

Unless you understand The Buyer’s Pyramid, your marketing message is likely only reaching 3% of the market. (Yes, 3%! I’ll explain why in a second.)

Want to reach the rest of your market — the segment your competitors aren’t speaking to?

Keep reading… 

The Buyer’s Pyramid: Why You’re Only Reaching 3% of the Market

The Buyer’s Pyramid is a business model created by Chet Holmes. I discovered it while reading his book The Ultimate Sales Machine and I was amazed by its simplicity and its genius all at once.

Here it is:

Source: https://chetholmes.com/attracting-new-buyers/  

Let’s work our way down The Buyer’s Pyramid, starting at the to...

If I had a dollar for every time someone told me “Facebook doesn’t work”…

I’d be somewhere between Mark Zuckerberg and the Queen of England on the wealth scale.

Okay, maybe the money wouldn’t add up that quickly, but I wouldn’t go hungry, that’s for sure.

Most business owners think that Facebook doesn’t work because they haven’t seen the results for themselves. They’ve:

• Put up some Facebook posts
• Maybe even created an ad

…And they’ve gotten precisely zero new leads.

Zilch.

Zip.

Nada.

But here’s what’s important to understand…

The problem isn’t with Facebook. It’s how Facebook’s being used.

Over the years of working one-on-one with clients, I’ve seen one common mistake that stops Facebook from generating leads.

Once you understand this mistake, you’ll know the missing piece to create your own compelling Facebook posts and ads — ones your prospect won’t scroll right past, but actually click and engage with. 

The mistake that can kill your Facebook posts and ads

When it...