How A Simple 3 Minute FB Ad Change Gets Higher Quality Leads

In this video, I'm going to show you how you can attract higher quality leads into your business by running Facebook or Instagram ads. Most people try to generate high-quality leads through their ads, the engagement process, follow-up emails, appointment setting, calling, and qualification, then booking appointments and possibly using a survey form. However, we will focus solely on the ad creation process to ensure you get high-quality leads.

You'll learn how to install a lead filter, allowing you to ensure that only your ideal clients who engage with the ad proceed further. This involves using conditional logic within Facebook's ad platform to capture leads' names, emails, and phone numbers, and to filter out low-quality leads by diverting them to other resources or preventing them from going further. Those who fit your criteria can then be seamlessly integrated into your campaign or onto your booking calendar.

With over 200,000 leads generated over the last 10 years for both our company and our clients, I've gained extensive experience in what works and what doesn’t. I want to share these lessons with you. Let’s dive into the specifics of setting up a lead filter inside your Facebook ad account. You’ll see where to click and what to do, so you can replicate this process in your own campaigns.

Here in a typical Facebook ad account, you would start by clicking the create button and selecting lead generation, then the instant form. Normally, you would configure naming rights among other settings, but today we focus on lead filtering. When setting up the ad, you'll also configure your ad's image and copy, but the crucial part here is filtering the leads at the very beginning of their interaction with your ad.

While setting up the instant form, Facebook allows you to insert custom questions. This feature is especially useful for filtering out leads that don't meet your criteria. For example, you might add a multiple-choice question about budget constraints or purchase timeline, helping you determine whether a lead is ready to buy now, in a month, or perhaps not suitable at all. Depending on their answers, you can direct suitable leads to thank them and invite them to book an appointment, while those deemed unsuitable are directed elsewhere, perhaps to a page offering free training.

This strategy not only improves the quality of leads entering your CRM but also enhances Facebook's algorithms' ability to target more suitable leads, improving overall ad performance. Remember, generating leads is just a part of the customer journey. Having a robust internal marketing and sales process is crucial to convert these leads into paying customers.

Finally, if you're interested in a more detailed plan to scale your business, I encourage you to click on the link below and schedule a demo with us. We'll discuss how to implement effective lead generation and filtering techniques tailored to your business needs.